這是台灣都會的某種流行語言，也是一種結合時尚藝文、跨領域的多元品牌發展。融入了本土藝術家的個人風格，台灣的服飾品牌開始產生了一種不流於俗的在地品味。透過藝術人文的視覺呈現，台灣衣著詮釋的不只是時尚，更是不一樣的生活態度。
This is an urban fashion language, and a multiple brand development which consist of fashion, art, culture and crossover. To mix up personal style with local artists, the apparel brands in Taiwan start creating extraordinary local style. Through visual expression of cultural art, Taiwan apparel interprets not only fashion but also a different attitude toward life itself.
RIVER KUO
Pop artist ,art direction/i prefer
繪畫創作於台灣、英國、加拿大、香港等地展出。同時發表繪畫作品於美國線上藝廊 - Wheat Toast Gallery.設計工作範圍包含平面設計以及空間視覺，並參與許多企業品牌及通路視覺形象合作，同時亦在不同場域發表型式互異的繪畫創作。
River Kuo’s paintings have been exhibited globally in U.K., Canada and Taiwan. Kuo’s engaged in fashion design -graphic and installation-mostly for fashion brands, his creations varies in multi styles and types.
代表作品: h a l f by I prefer
h a l f by I prefer 2009年春夏主視覺.
spring / summer collection 2009 key visual .
個人作品:
The way of living (1)
The way of living (2)
The way of living (3)
The way of living (4)
The way of living (5)
