在台灣的環境裡,不乏有獨立設計師以設計為核心、創造出屬於自己個人風格的小宇宙。他們讓實體的生活空間跳脫出原有的框架、並且創造了各種可能性。除了展售原創產品外,也讓生活空間成為藝文展覽、音樂講座與美食活動等各種舞台。透過設計師自我的風格展現,我們從「心」發現了生活中的樂趣與感動。
In Taiwan, there are certain indie designers focusing on designing and creating individual style. They transform physical living space into an original designer shop, a venue for exhibition, lecture and arts activity as well as all kinds of possibilities. By showing designers’ self lifestyle, we discover the inner pleasure from daily life.
李美瑜 Mei-Yu Lee
Design Director設計總監/Booday Workshop Ltd.寶大協力設計有限公司
台灣東海大學美術系畢業,2003年與張嘉行、楊宏光等人共同成立寶大協力設計有限公司,開創自有品牌「蘑菇」並擔任設計總監一職。李美瑜的設計風格新穎、藝術性高,作品兼具理性及詩意,其敏銳的色感與直覺,為「蘑菇」T恤、袋包、雜誌和筆記本等設計商品注入動人的靈魂。當蘑菇設計商品獲得大眾市場的認同時,也吸引了台灣無印良品、台灣星巴克、台北當代美術館、交通部觀光局、PORTER…等企業與機構前來合作,共同完成許多令人印象深刻的廣告、包裝、CI等平面視覺設計專案。
BA in Fine Art, Tunghai University, Mei-Yu Lee launched indie label Booday with partners in 2003. Her innovative and artsy style combines the poetic and rational characteristics which arouse attention among public. Additionally, Booday has collaborated with MUJI Taiwan, President Starbucks, MOCA Taipei and Tourism Bureau of Taiwan, and produced many impressive advertisement, packaging and CIS designs.
代表作品:蘑菇手帖 BOODAY Magazine
「蘑菇手帖」/ 2003年12月創刊/ 季刊/ www.booday.com
這本特別的獨立刊物,沒有廣告,也不接受訂閱,全部靠讀者購買維持運作。多數內容由寶大協力設計團隊成員自行產生,包括企劃、訪問、文字、攝影、插圖、編輯等工作,李美瑜為公司設計總監,親身參與每一期手帖的每個步驟。
Booday magazine is an indie magazine without advertisement and subscription. From planning, interview, text, photography, illustration to edition all done by members of Booday Workshop. All articles in Booday are written in natural and simple language to keep faithful Booday style: less is more.
個人作品:
蘑菇Shop Booday Shop
蘑菇活動籌辦 Booday Event
T恤設計—萬花筒 T-shirt Design
袋包設計—抱書袋 Bag Design
筆記本設計—在畫畫第九號 Notebook Design