As the number of online game players increases rapidly, online game has become a target industry and POP culture facilitator in Taiwan. Via the creative boldness dedicated by brand designers, more interesting and client-oriented brand image is established. It not only improves profound brand culture, but also relates with players’ life experiences. Playing is all about enjoyment and having fun as well as an optimistic philosophy toward life.
陳秉良 Eric Ping Liang Chen
集團品牌總監 Branding Director/遊戲橘子 Gamania
1972年生於台灣台北，專業奠基於復興美工，1997年紐約Parsons設計學院畢業後，於次年回台成立ECD東岸設計，以策略性視覺打造企業品牌資產。陳秉良及他的創意團隊在商業創作上以策略性思考為基礎，著重人文開發與幽默表現，熱愛多文化的創意激盪；2003年領軍東岸創意團隊進入遊戲橘子成立品牌中心，專責gamania的品牌策略、品牌創意、視覺資產與商品之開發與整合。
商業作品曾獲香港、台北、北京、倫敦等設計首獎，受邀參與許多如新加坡設計獎等國內外評審、展覽及國際講座；現任遊戲橘子集團品牌總監的陳秉良，負責品牌打造工程，工作領域涵蓋策略、行銷、創意、設計、影音多媒體、出版、展覽、商品開發等；是能跨領域整合商業和藝術的創意專業經理人。陳秉良的個人創作部份，則擅長利用符號表達他對流行文化和社會現象的觀察，以戲謔、幽默、多媒材拼貼的強烈風格，在傳統或新媒體上，呈現他對台灣特有融合拼貼美學的創作觀點。
Eric studied Fine Arts and Packaging Design at FuHsin Trade & Arts School in Taipei, and graduated from Parsons School of Design in New York, where he studied Graphic Design & Advertising. Passionate about culture, art and design, he returned to Taiwan in 1998 and established ECD Design Studio. Since then, Eric has led his team to become one of the most recognized key players in the field of branding, whose design philosophy always emphasizes the exploration of culture and humanities. His ideas are often expressed and presented with a touch of humor. In 2003, Eric led his team joined Gamania Digital Entertainment Group and established the Gamania Brand Center. His core mission is to manage the brand's strategy and communications, create excellent brand culture and carry out creative research. To date, Eric's works have received awards from HKDA, LIAA, Taiwan National Design Gold Awards, China CIS Gold Awards, among others. In addition to working with Gamania, Eric also teaches Branding Design in the Design School of Shih Chien University, and runs the Designers Association of Taiwan.
