台灣的消費文化與美學風格，從每天生活中最常接觸到的平面設計，就可看出它們的眾聲喧嘩。從海報、招牌、傳單、書封、看板到產品包裝，它們時而斑斕絢爛，時而又故弄玄虛地留白低調。千變萬化的視覺展現了台灣設計的充沛活力；而充斥於生活中所見的平面設計，也見證台灣流行文化的豐富多元。
From posters, signboards, leaflets, covers to product packages, one could observe the consumption culture and aesthetics style in daily life. Sometimes they are multicolored, but sometimes they just keep black and white. The visualization expresses great passion and variation of POP culture in Taiwan.
JACK CHANG
Assistant professor, Shih-Chien University, Taipei
JACK CHANG CREATIVE LAB
畢業於紐約PARSONS藝術學院數位媒體設計研究所 (PARSONS SCHOOL OF DESIGN) 及紐約視覺藝術學院 (SCHOOL OF VISUAL ARTS) 視覺傳達學系廣告雙主修,在紐約期間曾任職美國SONY MUSIC 多媒體設計師, VISUAL ARTS PRESS等多家美國紐約設計公司之美術設計師. 創作作品曾多次榮獲倫敦國際廣告設計獎金獎LONDON INTERNATIONAL AWARDS 首獎, 紐約TYPE DIRECTORS CLUB特選優秀作品, HKDA香港設計師協會, 日本東京100% DESIGNER’S WEEK 展覽, ADVERTISING CLUB OF NEW YORK S紐約廣告設計學會等國際大獎, 作品亦多次收錄於國際DESIGN ANNUAL BOOK 與設計雜誌.
曾受邀參與台灣許多重大企劃，涉足媒體設計、平面設計、廣告及互動設計等多方領域，並開創自有時尚飾件品牌「唐人張」「上城安妮」，於各精品百貨及店家均設置販售點。未來將於美國紐約繼續致力於平面設計、多媒體設計及產品設計等藝術設計相關領域。
Chang’s debut research project of the “PRINDUCT” concept chain that based on Graphic (Print) design + Product design has been published in the year of 2005. His design has gained many awards withgreat honor from international design associations such as London International Awards, Type Directors Club NY, Advertising Club OF NEW YORK, Hong Kong Designers Association, 100% Tokyo Designer’s Week Exhibition etc. Design products from the research have received magazine reports; TV interview also has been sold in United Kingdom, Japan, Singapore, and Taiwan.
Mr. Jack Chang was consigned to create media, graphic, advertising and interactive design for many important projects for public and private sectors in Taiwan. He also established his own brand name of fashion accessories which are carried by high-end department stores and boutique stores. Mr. Chang intends to continue working in the art design field involving graphic, multimedia, and product designs in New York City.
JACK CHANG CREATIVE LAB
每次成立一個研究專案 (Research Project)，從平面設計師的角度，檢討注視一個社會文化。研究領域不限於生活裡的美學產物，也包括生活裡各種形態存在的文化，像是語言、文字、生活習慣等；結案產出的形式也不限，可以是書、服裝、產品，或甚至電子媒體。最主要的讓結案產出能夠表達平面設計師對人類生活參與的重要性。
From a point of view as a graphic designer, the research projects in social culture are not only living aesthetics, but also various cultural elements such as languages, letters and customs. In addition, the result could be a book, a costume, a product, and even an electronic media. Therefore, the mission for a graphic designer is to relate graphic design with life.
代表作品:We Are Graphic Designer
Graphic Designers 與人民的接觸其實並不少於其他設計領域，像是產品、Fashion或是建築。而其他這些領域的產物最終也都會經由Graphic Design 這條路來面對催眠大眾，但歷史留下來的成為重要記憶的最終總是一棟建築、一把沙發或一個包包，總不會是一張包裝紙或一段排得很好的字體。Graphic Design 總還是間接的接觸人民，我們Graphic Designer應該更直接的介入民生，產生更大的影響力。平面數計師就是文化觀察者，我們不是介入其他領域，而是以本身獨特的特質產生創造。
“我們要堅決的與人民站在一起,才能取得偉大的勝利!”---Mr. Jack Chang
As a graphic designer, Chang’s job is to make everything more artistic but not more functional. Sometimes consumers even buy a product for its beautiful advertising package. However, what if the cotton box which being used to pack vase is exactly as pretty as a vase? As a designer, Chang is certain that packaging can be good and functional as the merchandise itself.
其他作品:
PRINDUCT (Print + Product)-A Beautiful Chinese Vase 美麗的中國大花瓶兒
PRINDUCT (Print + Product)-My English life 我的英式生活
PRINDUCT (Print + Product)-Uptown Annie
Uptown Annie -Fashion is all in your mind
PRINDUCT (Print + Product)Pure greedy
YOU ARE WHAT YOU SHOP
