透過潮流色彩的渲染，公仔的流行重新定義了玩具的價值，並扭轉了消費者對公仔產品的認知態度。台灣設計師藉由公仔做為創意傳播的新媒介，不但把藝術家不同領域的創意和才華同時展現給消費者；彙同台灣的文化延伸，也建構出與眾不同的傳播網絡。一隻隻經由角色設定過的公仔，是設計師表現創意的方式，同時也是一種對雕刻藝術的徹底顛覆。
Influenced by street fashion, the popularity of designer toys not only re-defends the value of toys, but also converts consumers’ perspective toward designer toys. Taiwan designers regard designer toy as a creative mass medium to present artists’ creativity and talents from different disciplinary as well as to build up a particular communication network. Each designer toy is an approach for designers to show their creativity, as well as a way for viewers to subvert traditional concept toward sculpture art.
張嘉倫 Mark Chang
Director / Phalanx Studio
Phalanx Creative「基礎創意」，由Mark Chang(張嘉倫)於2004年成立的設計工作室，一個企圖以潮流文化為概念基礎的設計團隊，以角色藝術出發，並涉足多元的商業設計作品及藝術玩具等創作。
Mark畢業於國立交通大學建築研究所後，轉往多媒體設計領域發展，於2002年開始發展概念性角色產品的獨立創作，包含了平面設計，立體造型，包裝設計，網路等等。
持續地觀注原創理念與城市文化的議題，Phalanx Creative 結合全球各地設計師與藝術家的才華，策劃或參與各式展覽活動，並藉此提出具實驗性及前瞻性的創意提案，給予不同領域客戶，並創造具獨特性的異業結合的案例。
2008 年開始 Phalanx Creative 重新以 Phalanx Studio 的名義發表原創角色，平面插畫等作品，並參與潮流藝術設計、產品設計與行銷等專案。
Phalanx Creative, officially established in 2004, is a design team focusing on POP culture founded and driven by Mark Chang. Their works start from figure art to various business design works and designer toys.
Graduated from Institute of Architecture, National Chiao Tung University, Taiwan, Mark Chang devoted himself to multimedia design. In 2002, he started to develop his indie creation label on concept figure, as well as graphic design, 3d modeling, package design and website design.
Consistently caring for the issue of original concepts and city culture, Phalanx Creative combines the talent of global designer and artists and curates and attends diverse exhibitions. Moreover, Phalanx Creative creates various crossover projects to provide experimental and prospective proposals. In 2008, Phalanx Creative republished original figure, illustration, street style fashion design, product design and marketing under the name of Phalanx Studio.
代表作品: Mr. Power
Mr Power. 一個嶄新的設計師平臺玩具，捨棄了以往常見中性的動物造型，採用充滿力量的線條作為造型表現的基礎，Phalanx 希望把人類追求美感與卓越的期望化身在這個玩具平臺之上，借著設計與創意延展出每個人心目中的英雄，同時把這些有趣的想法，利用www.mymrpower.com的網路平臺分享給彼此。
Mr. Power 的另一個特點是直接採用8英吋的高度推出，而不採用盒抽的方式，希望將平臺玩具的樂趣推回創作與收藏的原點，以DIY的運用為前提而設定的最佳尺寸。
Mr. Power系列的包裝與視覺設計，採用了80年代英雄玩具全盛時期的諸多設定改良而來，吊卡的包裝設計更讓玩家有機會從頭至尾創造一個屬於自己的figure玩具，引領玩家回到過去那對玩具充滿想像與盼望的年代。
Mr. Power is a brand-new platform for designer toys. Being different from usual animal modeling, Mr. Power uses powerful contour as design foundation to represent an image of hero that everybody anticipates and imagines. Moreover, Phalanx design studio is looking forward to sharing these brilliant ideas and creative inspirations on the site: www.mymrpower.com and the online shop.
Another feature of Mr. Power is that designers trace back tp the starting point of the pleasure of creation and collection by launching 8 inch height designer toys instead of the ordinary capsule ones.
The package and visual design of Mr. Power series add retrospective elements which reform from the heyday of super hero toys in the 1980’s. The collectors are able to create a unique figure toys which takes them back to childhood.
個人作品:
扁若秋Bianocchio
Meterro
Moody
Sonabuki
iron devil
